Why is it that some properties get all the attention and others don’t?

Why do some tick all the boxes but don’t really excite, while others may tick only a few of the boxes but people can’t get enough of them?

The truth is, there’s no easy secret formula to attracting attention. However, we’ve noticed some key themes that are common to the properties that really entice buyers.

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Amazing views

An obvious differentiator is outlook. Killer views are a major selling point no matter what the size or price of the property – from waterside studios to giant estates. In our experience it doesn’t matter whether it’s harbour, city or beach views: having something to look at lifts people’s moods and attracts many more buyers.

Take the homes we recently sold at 6 Kings Road, Vaucluse, 516/186 Campbell Parade, Bondi or 11 Hampden Avenue, Darling Point for example. All had the kind of views people stand up and pay attention to.

Unexpected features

When we sold 84 Paddington Street in 2017 people noticed. This property had a record turnout at open homes and received a lot of attention from buyers.

Of course, you would expect interest when you’re selling a large terrace with a breathtaking renovation and a fabulous location with city skyline views. But what really garnered the attention of buyers was a truly unique feature for Paddington: the garage.

The property offered parking for three cars (with a car lift) in a suburb renowned for limited parking. This one of a kind garage added real value to the property, and put it in a class of its own.

We experienced a similar phenomenon at 44 Goodhope Street Paddington, a five bedroom terrace with double parking and a rather unexpected 25 metre lap pool.

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A colourful past

There’s nothing that gets people more interested than a house with an interesting owner or history. 44 Goodhope Street is also a great example of this. It was bought in 1988 by Malcolm and Lucy Turnbull and, at the time, was the first Paddington home to break the $2m mark.

Then there’s truly unique properties that stand out for their difference, such as 108-110 Hargrave Street, Paddington. This large 6-bedroom home was once the Myers Stores, an antique emporium. So it’s not your typical Paddington terrace and enticed buyers for that exact reason.

Designer pedigree

44 Goodhope Street also comes with a quality design pedigree. In 2001, it won an Australian Institute of Architects award for a redesign by architect Andrew Nolan. It also has landscaped Japanese-style gardens by Ken Lamb and more recent additions by architect Rachel Neeson.

Up the road a little we also sold 68 Goodhope Street with its amazing renovation. While a little further away we also saw 72 Windsor Street attract a lot of attention with its designer renovation by X.PACE.

The luxe extras

While it’s down to personal taste, homes with luxurious extras are always popular. Luxury features that can attract more buyers include a home movie theatre, a billiards room, a butler’s pantry, studio accommodation, his and hers walk-in robes or ensuites or an outdoor entertaining area with a built in kitchen.

While we’re on the subject of luxury, it doesn’t get more special than Bellevue Hill’s Rona – which, like many properties with a wow factor, even has its own name.

Tugging at the heartstrings

Property buying – especially when it comes to securing your next home – is as much about the heart as it is the head. So properties that can easily trigger an emotional response in buyers often stand out.

We’re not talking about the old bread in the oven trick here: it’s more subtle and less superficial than that.

At the same time, it’s an inexact science. What attracts one buyer will repel another. But when you see a property that gets it right you really can’t help falling head over heels for it.

Sydney’s Eastern Suburbs Market Snapshot

A detailed annual assessment of the property market focusing on the Eastern Suburbs of Sydney, Australia.

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